U.S. airlines are intensifying competition by upgrading their international business-class cabins, focusing on privacy, comfort, and high-end features as travelers increasingly seek premium travel experiences.
American Airlines is launching new business-class "suites" on select Boeing 787-9 Dreamliners, featuring sliding doors, larger living spaces with 42% more area, wireless charging pads, and specialized "trinket trays." These "Preferred" suites are available on a first-come, first-served basis without an additional charge for now.
United Airlines, meanwhile, is enhancing its Polaris business class by introducing "Polaris Studio" suites, which offer 25% more space than standard suites, incorporate privacy doors, a visitor ottoman, and large 27-inch 4K screens. United plans to roll out these updated cabins on its Boeing 787-9 Dreamliners starting in early 2026, with expanded capacity slated for up to 30 aircraft by 2027.
This trend toward elevated premium experiences is mirrored in other international carriers. Virgin Atlantic offers the "Retreat Suite" at the front of its Upper Class cabins, Lufthansa presents convertible two-person suites in new first-class offerings, and Etihad provides extravagant three-room "Residence" suites on Airbus A380s, with fares exceeding $20,000 for one-way journeys.
These upgrades come as airlines aim to boost revenue from lucrative business-class tickets, which remain essential amid fluctuating economy-class demand and high operating costs. For example, a business-class round trip between Philadelphia and London on American Airlines is priced around $5,747, compared to approximately $867 in economy.
According to industry analysts, the appeal of enhanced business-class products stems partly from dissatisfaction with economy's diminished comfort, motivating passengers to invest in upgraded travel despite broader economic uncertainties.
Alongside physical upgrades, airlines are refining their onboard service with plush bedding, noise-cancelling headphones, and elevated dining options. United plans to serve Ossetra caviar as an amuse-bouche in Polaris, while American allows passengers to retain Bang & Olufsen headphones throughout the flight for uninterrupted entertainment.
These premium cabin enhancements reflect a strategic industry focus on capturing affluent travelers willing to pay for privacy, comfort, and exclusivity, underscoring the continued evolution of premium air travel in the post-pandemic era.
