Telangana Showcases Rich Heritage Through Miss World 2025
Rather than limiting the Miss World 2025 pageant to a glamorous stage event, Telangana took a unique approach by spotlighting its 1,000-year-old heritage through an immersive cultural tour. The 108 contestants explored iconic landmarks and experienced the region’s vibrant culture, cuisine, and hospitality, creating lasting impressions far beyond the usual glitz of a beauty contest.
Immersive Cultural Experience for Contestants
The contestants visited a range of significant sites including the ancient Yadagirigutta Temple in Yadadri Bhongir, the traditional weaving village of Pochampally, and the sprawling Nizam-era palace where they enjoyed an exclusive sit-down dinner. Additionally, they toured a private hospital to witness Telangana’s growing prowess in medical tourism and the state's Integrated Control and Command Centre reflecting its advanced surveillance capabilities.
Strategic Tourism Campaign: "Telangana Too Beautiful to Miss"
Behind this initiative, Telangana’s Special Chief Secretary Jayesh Ranjan emphasized a concerted effort to reshape global perceptions of India’s tourist hotspots. Traditionally, travelers associate India largely with Rajasthan’s palaces and the Taj Mahal. Telangana aims to break this stereotype by promoting itself as a vibrant alternative, focusing on its rich crafts, culture, and modern urban appeal.
Harnessing Handicrafts and Heritage for Rural Entrepreneurship
Sites such as Warangal, Laad Bazaar, and Pochampally, all bearing Geographical Indication (GI) tags, were key highlights for visitors. According to experts, GI recognition not only strengthens tourism but also fosters rural entrepreneurship by creating new tourist circuits that blend cultural storytelling with artisan craftsmanship.
Hyderabad: A Blend of Tradition and Modernity
The city of Hyderabad continues to impress as a future-ready metropolis that marries historical charm with contemporary vibrancy. Prominent voices in the media have applauded Hyderabad’s potential, suggesting it as a strong contender to host major international events like the 2036 Olympics, further amplifying Telangana’s global profile.
Putting Telangana on the World Tourism Map
The Miss World event offered Telangana an unmatched platform to showcase its diverse attractions to a global audience. With sustained promotional efforts anchored by engaging narratives and cultural immersion, the state is positioning itself as a compelling, must-visit destination that goes beyond conventional tourist experiences.
As Telangana leverages prestigious international platforms, its blend of cultural heritage, burgeoning infrastructure, and vibrant local communities is setting the stage for a new era in Indian tourism.
