Samsung Set to Launch Thinner Foldable Amid Rising Chinese Competition
Samsung is gearing up to reveal its latest foldable smartphone, possibly named the Galaxy Fold7, in an event anticipated next month. This launch marks a significant push as the South Korean tech giant aims to reclaim its edge in the foldable market, where Chinese competitors like Honor and Oppo have surged ahead with notably thinner and lighter devices.
Why the Race for Slimmer Foldables Matters
Foldable phones, which feature a screen that folds in half, have been a focal point of innovation since Samsung popularized the form factor. However, user preference is shifting; consumers are increasingly unwilling to sacrifice bulk and weight for foldable functionality.
Ben Wood, chief analyst at CCS Insight, highlights this dynamic: "Thinness is more critical than ever because people aren't willing to accept a thicker, heavier phone just for a folding screen." This has propelled Chinese brands to set new standards in design slimness.
Size and Weight Comparison: Samsung vs. Chinese Rivals
- Samsung Galaxy Z Fold6: 12.1mm thick and 239 grams when folded.
- Honor Magic V2 (2023 release): 8.93mm thick and 229 grams.
- Oppo Find N2 Fold (2022 launch): 9.2mm thick and 226 grams.
This clear lead in slimness and weight by Chinese devices underscores the pressure on Samsung to respond aggressively.
Samsung’s Response: Thinner, Lighter, and More Durable
Samsung has promised its upcoming foldable will be its "thinnest, lightest and most advanced" yet, emphasizing meticulous craftsmanship and durability. This innovation is critical for the brand to reclaim its leadership and appeal to consumers increasingly drawn to sleek, portable devices.
However, the competitive landscape remains fierce. Honor is slated to introduce its next folding phone, the Magic V5, in China on July 2, continuing the push for ultra-thin foldables.
Market Challenges and Consumer Hesitation
Despite design advancements, foldable smartphones still occupy a small slice of the market. CCS Insight projects foldables will make up just 2% of the global smartphone market in 2025. Consumer skepticism about the need for foldable devices persists, posing a hurdle to widespread adoption.
Wood explains, "Delivering foldables closer in thinness to traditional monoblock phones could entice consumers to reconsider. But many still find it hard to justify needing a folding phone."
Apple’s Entry Could Shake Up the Foldable Segment
The foldable market may experience a shake-up with Apple reportedly planning to launch its own folding iPhone. This move by a major player absent from this category so far could introduce new dynamics and influence consumer interest.
Looking Ahead
Samsung’s imminent launch represents a strategic attempt to regain momentum in a foldable market increasingly led by nimble Chinese manufacturers. Whether a cut in thickness and weight will translate into stronger market demand remains to be seen, but the race towards sleeker, more appealing foldables is clearly underway — and the stakes have never been higher.
