Trump Launches New High-Priced Fragrance Collection
Former President Donald Trump has unveiled his latest venture into the fragrance market with a new line called Victory 45-47. Launched amid headlines surrounding Senate debates on his recent policies, the collection features two scents—one for men and one for women—retailing at a hefty $249 per bottle.
A Bold Branding Move Spotlighting Success and Strength
Trump announced the release through his social media platform, promoting the fragrances as symbols of winning, strength, and success. The packaging is notable: each bottle is finished in rose gold or gold tones and topped with a miniature statue resembling Trump in a tuxedo.
The men’s cologne is marketed as blending rich, masculine notes with a refined, lasting finish, aimed at those who embody leadership and confidence. The women’s perfume promises a sophisticated and subtly feminine scent capturing confidence and unstoppable determination.
Mixed Reactions from Media and Public
The fragrances have stirred controversy, especially from voices critical of Trump’s political and business endeavors. Fox News commentator Jessica Tarlov notably condemned the timing of the product release, highlighting ongoing Senate debates that could strip healthcare from millions. She sarcastically remarked on social media, “Sixteen million Americans are about to lose their healthcare, but go buy my gross perfume…”
Price Tag and Purchase Options
Each fragrance bottle costs $249, the highest price point yet for Trump-branded perfumes. However, shoppers can unlock discounts: buying two bottles drops the price to $199 each, and a third bottle activates a bundle discount of $150 off the total purchase.
Part of a Growing Empire of Trump Merchandise
This launch expands Trump's portfolio of branded products that includes previous fragrances, high-end sneakers, luxury watches, and even a smartphone branded under his name. Despite skepticism, Trump's business ventures have been financially lucrative, reportedly earning millions during his presidency from these merchandise lines.
Behind-The-Scenes Licensing
It is important to note that the Victory 45-47 fragrance line is produced under a licensing agreement and is not directly designed or manufactured by Trump or the Trump Organization. The website distributing the products emphasizes the operation as separate from any political campaign activities.
What’s Next for the Brand?
While details on the exact fragrance notes remain vague, enthusiasts and critics alike are eager — though divided — on the scents’ appeal. Whether this new collection will resonate with a broader audience or remain a niche product tied closely to the Trump brand remains to be seen.
One thing is certain: in the world of political figures turning to business, Trump's blend of branding, politics, and luxury goods continues to capture attention.
