Cherrapunji Gin Breaks New Ground on World Gin Day
Marking a historic milestone on World Gin Day, the Cherrapunji Eastern Crafted Gin has become the first alcoholic beverage from Northeast India to be exported internationally. Distilled in Meghalaya, this remarkable gin taps into the region's unique heritage, combining nature's purest elements with local botanicals to capture the essence of the wettest places on Earth.
A Proud Product of Meghalaya's Unique Environment
Founded by Shillong-based entrepreneur Mayukh Hazarika, the gin is made using naturally harvested rainwater from Sohra (formerly Cherrapunji) and Mawsynram—renowned as two of the wettest spots globally. This water forms the foundation for a spirit that is as distinctive as its source. Crafted in small batches using traditional copper stills, the gin stands out not just for its origin, but also for its botanical blend.
Local Flavors Infuse Each Bottle
Drawing inspiration from regional ingredients, the flavor profile features Assamese lemon (kaji nemu), Khasi mandarin, Sohmarit pepper, smoked black cardamom, and pine-smoked tea. These botanicals combine to create a complex, aromatic taste that reflects Northeast India’s rich biodiversity and cultural tapestry.
Leading with Sustainability and Style
Departing from typical glass packaging, Cherrapunji Gin is bottled in military-grade stainless steel containers designed for reuse and durability. This choice confronts the throwaway culture prevalent in luxury spirits, aiming instead to offer consumers something functional and lasting.
From Regional Pride to Global Reach
The gin’s international debut is set to expand across the rest of India and beyond, including markets in Singapore, the UK, and the US later this year. Mayukh Hazarika describes the launch as a moment of pride that extends beyond the brand, highlighting a shared regional identity and story that resonates globally.
Riding the Wave of Artisanal Spirit Revival
Globally, gin has emerged as a platform for local stories and flavors—seen in distilleries from Japan to Iceland. India’s craft gin landscape has evolved rapidly, with urban bars and at-home enthusiasts fueling demand for premium, locally inspired labels. Cherrapunji Gin’s success is evident in its accolades, including 13 international awards, such as a Master medal at the 2023 Global Spirits Masters and a silver at the World Gin Awards.
Backing from Meghalaya’s Government and Beyond
Mr. Hazarika credits regional government support as a cornerstone in realizing this ambitious venture. The combination of authentic provenance, craftsmanship, and sustainable innovation encapsulates the future of Indian craft spirits, where local heritage confidently meets global appreciation.
