French Tesla Lessees Take Legal Action Over Political Associations
A group of around 10 French Tesla leaseholders has initiated a lawsuit against the American automaker, accusing the brand of becoming a symbol of the extreme right.
Legal Claims Rooted in Tesla's Political Image
Represented by the law firm GKA, the lessees argue that the vehicles, initially purchased for their innovation and eco-friendly qualities, are now perceived as political totems tied to Elon Musk's controversial stances. This association, they say, inflicts direct and tangible harm, impacting their ability to fully enjoy their cars.
The plaintiffs are demanding that the Paris commercial court terminate their lease contracts and order Tesla to cover their legal expenses.
Sales Decline Mirrors Growing Controversy
This legal move coincides with a significant slump in Tesla's sales across the European Union, which have dropped by nearly 50% since the start of the year. Industry insiders link this downturn partly to Musk's recent political activities.
The Politics Behind the Problem
Elon Musk’s outspoken support of far-right politics has fueled debate and unrest regarding Tesla’s brand reputation. Until recently, Musk was an ardent supporter of former U.S. President Donald Trump and has publicly backed Germany's far-right Alternative for Germany (AfD) party.
Moreover, Musk’s use of a controversial arm gesture, widely interpreted as resembling a Nazi salute, has intensified criticism and alienated some Tesla customers.
From Innovative Vehicles to Political Symbols
The law firm stated, "Tesla-branded vehicles have morphed into strong political symbols and true extreme right 'totems'", which is distressing to customers who sought purely progressive, ecological transportation. According to them, this politicization infringes upon their peace of mind and ownership experience.
Customers Responding to Vandalism and Social Backlash
Tesla drivers in Europe have encountered vandalism and verbal abuse, sometimes being labeled with derogatory terms such as "swasti-car." In response, some owners have placed stickers on their vehicles declaring, "I bought this before Elon went crazy."
Legal Perspective and Industry Reaction
Leading the legal charge, lawyer Patrick Klugman described the situation as “unexpected and impossible” for Tesla's French clientele. He emphasized that Musk’s political behavior has disrupted the enjoyment of their leased vehicles, asserting that Tesla should guarantee peaceful possession to its customers.
Despite multiple queries, Tesla has yet to issue an official statement regarding the lawsuit or address the allegations.
Conclusion
This unfolding controversy highlights how a company’s leadership and political affiliations can directly impact consumer perception and sales. For French Tesla owners, the merging of brand identity with extreme political symbolism has become a significant source of distress, prompting legal recourse for relief.
