Trump Organization Enters Telecom Market with New Mobile Plan and Smartphone
The Trump Organization has officially announced its entry into the telecommunications sector with the launch of a new mobile phone plan and a branded smartphone priced at $499. Set to debut this September, this move marks the latest extension of the business empire tied to the 45th and current 47th U.S. president.
What Trump Mobile Offers
Dubbed "Trump Mobile," the new service introduces "The 47 Plan," priced at $47.45 per month. This package provides customers with unlimited talk, text, and data access, along with roadside assistance. Unique to this plan is the inclusion of a Telehealth and Pharmacy Benefit, aimed at enhancing user convenience.
The T1 Smartphone: A Presidential Statement
The announcement also unveiled the "T1" smartphone, featuring a striking gold metal case engraved with an American flag motif. The device’s branding prominently includes Trump's infamous campaign slogan, "Make America Great Again," further cementing its association with his political identity.
Branding and Business Model Behind the Venture
Interestingly, this new venture continues a pattern of leveraging the Trump name through licensing agreements rather than direct manufacturing or service provision. According to disclosures, the products and services under Trump Mobile are neither designed nor manufactured by the Trump Organization or its affiliates, reflecting a strategy to capitalize on brand recognition with minimal financial and operational risk.
The choice of the plan’s name and price references Trump’s presidential terms—originally the 45th president and now serving as the 47th—underscoring the deliberate integration of his political persona into the product offerings.
Expanding a Lucrative Licensing Portfolio
This telecom initiative joins a suite of Trump-branded products introduced throughout his political journey, including watches, sneakers, and Bibles. These licensing contracts have created a lucrative income stream for Trump and his family, providing steady revenue without significant business overhead.
In fact, recent reports reveal that the president earned at least $10 million in 2024 from various licensing agreements, illustrating how extensive and profitable these ventures have become.
Note: The information detailed here reflects the latest update available as of June 2025.
