For over a decade, Hyderabad-based activist Azhar Maqsusi has spearheaded the 'Do Roti' campaign, a grassroots initiative aimed at alleviating hunger among vulnerable populations.
The campaign’s core concept is straightforward: individuals donate two home-made rotis to those in need, ensuring that the recipients receive wholesome, familiar food rather than monetary aid, which may risk misuse. Maqsusi explains, "Donors only need to prepare and carry two rotis from home, allowing beneficiaries to enjoy the same home-cooked meal as the giver."
Recognizing that many willing donors are constrained by financial limitations, Maqsusi designed this initiative to encourage charity without requiring large sums or bulky food parcels. This approach not only simplifies participation but also fosters a direct and personal connection between donor and recipient.
The campaign focuses on distributing food at public locations such as traffic signals and near hospitals, deliberately discouraging cash donations to mitigate potential misuse for alcohol or drugs. Addressing concerns over substance abuse, Maqsusi emphasizes the importance of providing sustenance in a tangible form.
The 'Do Roti' movement has grown beyond Hyderabad, garnering support from cities like Karimnagar and Kadapa. By leveraging social media platforms, Maqsusi has successfully broadened awareness and inspired widespread community involvement.
Another key goal is imparting values of empathy and social responsibility to younger generations. Maqsusi encourages parents to bring their children along during distribution efforts, noting, "Teaching empathy through action is essential. It is heartening to see families participate together in this humble but impactful gesture."
As the campaign enters its tenth year, it stands as a testament to how simple acts of kindness can effect meaningful social change and nurture humanity.
